Our Focus
Protecting the ecological environment
Our focus is not only on farmland and yields, but also on helping to ease the inherent tension between the growing demands of agriculture and the natural environment. With the resources and technologies within our reach, we are committed to supporting sustainable agriculture and protecting the ecological environment.
Education for the Next Generation: Zhiyuan Class
King Quenson actively participates in the “Yangtze Zhiyuan Class” program, initiated by the Hoh Xil Ecological Protection Association in collaboration with the CKGSB “Tongxin Tongxing” Philanthropy Foundation, aimed at providing better educational resources for students from the headwaters of the Three Rivers, enabling them to step beyond the plateau, broaden their horizons, and embrace greater opportunities for growth.
This program supports the children of Sanjiangyuan guardians from Jiduo County in Yushu Prefecture, enabling them to step beyond the plateau and pursue higher-quality education at Shuren High School in Guangyuan, Sichuan. Through continuous educational assistance, mentorship, and on-site visits, we help these students broaden their horizons, inherit the spirit of their forebears, and grow into the new generation of Sanjiangyuan guardians.
Greening the Source of the Three Rivers
In the fragile alpine ecosystems of Sanjiangyuan, vegetation recovery is essential to combat soil erosion, improve water conservation, and support biodiversity.
King Quenson actively supported the willow planting project along the Tongtian River, led by the Hoh Xil Ecological Protection Association, and provided technical empowerment for vegetation restoration in the plateau environment.
Effectively improving the survival rate of alpine willows:
- King’s Landing TerraBoost
- King’s Landing TerraBoost water-retention barriers: stabilize sand and conserve soil moisture
- King’s Landing EarthEnrich
- King’s Landing EarthEnrich nutrient delivery: accelerate root growth and prevent chlorosis
Hoh Xil & Tibetan Antelope Migration
Hoh Xil is also home to endangered wildlife such as the Tibetan antelope. Representing the Hoh Xil Ecological Protection Association, King Quenson collaborated with CCTV to film and document the Tibetan antelope migration, preserving authentic images of this rare ecological phenomenon. By sharing the migration across multiple platforms, the goal is to help more people recognize the ecological value of this land and witness the encouraging outcomes of nature conservation.
“Four Yuan” Ecological Culture
Guided by the “Four Yuan” philosophy of the Hoh Xil Ecological Protection Association, we integrate ecological protection closely with our corporate development:
Source：
Rooted in the Sanjiangyuan, the origin of life and civilization.
Essence：
Soil, water, and biodiversity form the foundation of agriculture and ecology.
Connection：
Uniting organizations and communities that share a love for nature.
Aspiration：
Acting with a long-term vision to safeguard the ecology of the future.
Our Vision in Ecology and Social Responsibility
For King Quenson, we unite sustainable agriculture with ecological conservation, safeguarding the lifeline of billions and ensuring that future generations inherit not only fertile land but also thriving ecosystems.
